Mardi Gras season is just around the corner, and New Orleans is already buzzing with excitement. This year, Hubig’s Pies, the beloved local brand known for its iconic hand pies, is stepping up its game with something even sweeter—King Cakes. Yes, you read that right! Hubig’s Pies is rolling out a line of King Cakes for Carnival 2025, combining two New Orleans traditions: King Cakes and Hubig’s legendary pie flavors. Here’s everything you need to know about these exciting new treats and how you can get your hands on them.
A Sweet Fusion of New Orleans Flavors
If you’re a fan of Hubig’s Pies and you also love King Cakes, then Hubig’s new King Cakes for Mardi Gras 2025 are about to make your Carnival season even sweeter. Combining the brand’s classic pie flavors with the traditional King Cake form, Hubig’s has created a delicious new treat to celebrate the season.
What Makes Hubig’s King Cakes Special?
Hubig’s King Cakes aren’t your typical Carnival cakes. While traditional King Cakes are often cinnamon-flavored and braided, Hubig’s version takes a different approach. These cakes are inspired by the brand’s iconic round pies, a local favorite that has been absent since Hurricane Katrina. Here’s a breakdown of what makes them stand out:
- Traditional Brioche Cake Base: Unlike Hubig’s famous fried hand pies, these King Cakes are baked using a soft, buttery brioche dough.
- Inspired by Classic Pies: The King Cakes feature flavors that pay homage to Hubig’s round pies, including custard and Dutch apple.
- Generous Icing: The cakes are generously iced while still warm, creating a firm exterior with a melt-in-your-mouth texture.
The Four Flavors of Hubig’s King Cakes
For Mardi Gras 2025, Hubig’s Pies is offering four mouth-watering King Cake flavors:
- Custard: A throwback to the old Hubig’s recipe, this King Cake features a rich, creamy custard filling that’s piped inside and drizzled on top.
- Dutch Apple: Topped with a crumble made from Louisiana brown sugar and streusel, this cake is a nod to the classic Dutch apple pies Hubig’s used to make.
- Traditional Cinnamon: A King Cake classic, filled with cinnamon and sugar for a deliciously sweet treat.
- Cream Cheese: Cream cheese filling provides a rich, tangy contrast to the sweet brioche base, perfect for those who prefer a twist on the classic King Cake flavor.
How Hubig’s Collaborated with a Master Baker
Creating these delicious King Cakes didn’t happen overnight. Hubig’s teamed up with Ziggy Cichowski, a European-trained baker and co-founder of the former Maple Street Patisserie. Cichowski’s expertise in traditional baking techniques was a perfect match for Hubig’s approach to baking. Together, they’ve created King Cakes that stay true to the brand’s roots while offering something new for Mardi Gras 2025.
The Sizes You Can Expect
Hubig’s King Cakes come in two sizes to suit different needs:
- 10-inch Round: These cakes are perfect for small gatherings or individual enjoyment and will be available at various stores.
- 10×14-inch Oval: These larger cakes are perfect for family celebrations or for those who want to share the Mardi Gras spirit with friends. They will be available for direct order through Hubig’s website, with nationwide shipping starting January 6.
When and Where to Buy Hubig’s King Cakes
Hubig’s King Cakes will hit stores for a limited release starting on December 31, just in time for New Year’s Eve celebrations. For full distribution, the cakes will be available from January 6, which marks the official start of Mardi Gras season. You can find these King Cakes at the following locations:
Limited Release (starting Dec. 31):
- Canseco’s Market (all locations)
- Cash Saver Slidell
- Langenstein’s (all locations)
- Lishman’s City Market (Lacombe)
- Majoria Drugs
- NOLA Discount Pharmacy
- Norco Fresh Market
- Piggly Wiggly in Madisonville
- River Road Market (St. Rose)
- Rivers Market (Metairie)
Full Release (starting Jan. 6):
- Acquistapace’s Market (all locations)
- Breaux Mart (all locations)
- Canseco’s Market (all locations)
- Cash Saver Slidell
- Dorignac’s Food Center
- Langenstein’s (all locations)
- Lishman’s City Market (Lacombe)
- Majoria Drugs
- NOLA Discount Pharmacy
- Norco Fresh Market
- Piggly Wiggly in Madisonville
- Robért Fresh Market (all locations)
How to Get Hubig’s King Cakes Online
If you can’t make it to one of the local stores, no worries! Hubig’s will also be offering their King Cakes online through their website. The larger 10×14-inch oval cakes will be available for nationwide shipping, with orders starting January 6. So, whether you’re in New Orleans or across the country, you can enjoy a slice of Carnival with Hubig’s King Cakes.
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Hubig’s King Cakes: A Nod to the Past
These new King Cakes are a tribute to the history of Hubig’s Pies. The company, founded in 1921, was once a staple in New Orleans kitchens, known for its fried fruit-filled hand pies. However, production halted after Hurricane Katrina, and the brand went dormant for many years. After a long hiatus, Hubig’s was brought back to life by a new generation of family owners in 2020.
While Hubig’s round pies haven’t been in production since the storm, the new King Cakes bring a sense of nostalgia to those who remember the brand’s past offerings. The inclusion of custard and Dutch apple flavors specifically harks back to the round pies Hubig’s used to make, giving fans a chance to relive a piece of New Orleans history.
The Tradition of King Cake and Mardi Gras
In New Orleans, King Cake is more than just a treat; it’s a symbol of the Carnival season, which officially begins on King’s Day (January 6) and runs until Ash Wednesday. Traditionally, King Cakes are served at parties, gatherings, and parades throughout the season, and each cake contains a small figurine—often a baby doll. The person who finds the baby is tasked with hosting the next party or bringing the next King Cake.
While King Cakes can be enjoyed year-round, the official tradition is to eat them only during the Carnival season, which is why Hubig’s is holding off on a full release until January 6. However, for those who can’t wait to dig into a piece of Hubig’s pie-inspired King Cake, the limited pre-Carnival release offers a sweet preview.
A Growing Hubig’s Brand
Hubig’s return to the King Cake market is just the latest chapter in the brand’s revival. Since being reintroduced in 2020, Hubig’s has been steadily reintroducing its hand pies to the public, adding new flavors along the way, and expanding into national shipping. With the introduction of King Cakes, the company is solidifying its position as a beloved New Orleans brand that’s still capable of surprising its fans.
The Future of Hubig’s Round Pies
While Hubig’s round pies have been absent from the market since the aftermath of Hurricane Katrina, there’s still hope among fans that they might return in the future. Drew Ramsey, the owner of Hubig’s, has hinted that the brand may consider reviving the round pies if there is enough demand, especially as the company’s collaboration with master baker Ziggy Cichowski continues to evolve. For now, though, King Cakes seem to be the focus.
Hubig’s King Cakes: More Than Just a Seasonal Treat
Hubig’s new King Cakes aren’t just a seasonal gimmick; they’re an opportunity to enjoy a unique blend of local flavors in a new format. Whether you’re a lifelong fan of Hubig’s hand pies or you’ve just discovered their products, these King Cakes are worth trying. They offer something new to look forward to each year during Mardi Gras, combining tradition with a fresh twist.
Hosting a Mardi Gras Party with Hubig’s King Cakes
Planning a Mardi Gras party? Hubig’s King Cakes make the perfect centerpiece for your celebration. With four delicious flavors to choose from, there’s something for everyone. You can even make it a fun game by hiding the baby figurine in one of the cakes and letting your guests play along with the traditional King Cake ritual.
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Conclusion
Hubig’s Pies has always been a part of New Orleans’ culinary culture, and now, with the introduction of their King Cakes for Carnival 2025, they’re adding another chapter to that legacy. With delicious flavors like custard, Dutch apple, cinnamon, and cream cheese, these King Cakes offer a sweet spin on the traditional Mardi Gras treat. Whether you’re celebrating in New Orleans or enjoying the festivities from afar, Hubig’s King Cakes are a must-try this Carnival season.
FAQs
Where can I buy Hubig’s King Cakes for Mardi Gras 2025?
Hubig’s King Cakes will be available at various New Orleans-area stores, including Acquistapace’s Market, Breaux Mart, Canseco’s Market, and more. They’ll also be available for nationwide shipping through Hubig’s website starting January 6.
What flavors are available for Hubig’s King Cakes?
Hubig’s King Cakes come in four flavors: custard, Dutch apple, cinnamon, and cream cheese.
Are Hubig’s King Cakes fried like their hand pies?
No, Hubig’s King Cakes are baked, not fried. They are made with a soft, buttery brioche dough.
Can I order Hubig’s King Cakes online?
Yes! Hubig’s offers their King Cakes online, with the larger 10×14-inch oval cakes available for nationwide shipping starting January 6.
Will Hubig’s bring back their round pies?
While there are no immediate plans to bring back Hubig’s round pies, the company has not ruled out the possibility in the future as their collaboration with baker Ziggy Cichowski continues.